Does Amazon have a public ad library?

Yes, for its EU stores: Germany, France, Italy, Spain, the Netherlands, Poland, Sweden, Belgium and Ireland. It lists advertiser, payer, dates, targeting methods and reach ranges.

Is there an Amazon ad library for the US?

No. The library exists because of the EU Digital Services Act and covers the EU stores only.

Can I see which products an Amazon ad promotes?

Yes. The landing page is usually a product page, and AdLib returns its ASIN in extra.asins.

Amazon Ad Library

Amazon Ad Library API

Ads from Amazon's EU ad library by keyword, advertiser or brand, with the payer, targeting methods, reach ranges and the product pages they promote.

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Coverage: Ads in Amazon's stores in Germany, France, Italy, Spain, the Netherlands, Poland, Sweden, Belgium and Ireland, over the last 12 months. Countries without a store can be filtered too: they are searched in the store their shoppers use (Austria on amazon.de).
Price: 1 credit per ad. 1 credit per delivered ad. A live search page costs at most 5 credits, however many ads it returns. Ads last shown more than 12 months ago cost double. Empty, cached and failed results are free.
Status: Amazon updates its library daily. status is active when the ad's last delivery date is within the last two days, otherwise inactive.

Find ads by

Keyword in the advertiser name or ad text (q)
Advertiser or payer name (advertiser=Samsung), matched on whole words
Advertiser id (advertiser=amazon:<name>): the exact advertiser name
Domain (domain=…): the brand name from the domain
Ad id (GET /v1/ads/amazon:{id})
Our archive (source=history)

Filters

country: every EU and EEA country
from / to: within the last 12 months
format: text, image or video
status: active or inactive

What you get for each ad

The same fields as every other platform, in one schema. What Amazon publishes is filled in; what it does not stays null.

Ad and advertiser

id: amazon:<ad id>
advertiser.name: The advertiser
first_shown, last_shown: Start and end of delivery
countries: Countries with reach in Amazon's breakdown, else the stores it ran on
extra.stores: The stores the ad ran on
extra.country_basis: On country searches: amazon_breakdown or home_store

Creative

creatives[].headline: The ad's stated purpose
creatives[].landing_url: The promoted page, usually a product page
extra.asins: The ASINs of the promoted products
formats: text, image or video
placements: affiliate_content for creator posts that link to products

Moderation

extra.restricted, extra.restriction_category: Whether Amazon restricted the ad, and why

Only for ads shown in the EU

Published under the Digital Services Act; see EU reach.

eu_data.payer: who paid, often a media agency
eu_data.reach_range: total reach as a range
eu_data.reach_by_country_range: reach range per country, while the ad runs
eu_data.targeting.other.methods: the targeting methods used
Every ad in the library was shown in the EU

What Amazon does not publish

Spend and impressions: null
Exact reach: only ranges, so eu_data.reach_total is null
The values of the targeting: only the methods
Ads in amazon.com or amazon.co.uk

Try it

Samsung ads that reached Austria; extra.country_basis says whether Amazon confirmed the country.

Media: Images and videos of the ad; audio in extra.audio_url. Images are copied to media.adlibapi.com under stable URLs, and videos are archived for advertisers on a watchlist.

curl "https://api.adlibapi.com/v1/search?platform=amazon&advertiser=Samsung&country=AT" \
  -H "X-API-Key: $ADLIB_API_KEY"

What to do with it

See which products a brand pushes in which EU store, through the ASINs.
Find the agency paying for a brand's Amazon ads.
Watch a competitor's Amazon ads and get an alert when new ones start.

Limits

Only the last 12 months are searchable live.
Ads link to Amazon, not to the brand's site, so domain search uses the brand name.

Questions

Does Amazon have a public ad library?: Yes, for its EU stores: Germany, France, Italy, Spain, the Netherlands, Poland, Sweden, Belgium and Ireland. It lists advertiser, payer, dates, targeting methods and reach ranges.
Is there an Amazon ad library for the US?: No. The library exists because of the EU Digital Services Act and covers the EU stores only.
Can I see which products an Amazon ad promotes?: Yes. The landing page is usually a product page, and AdLib returns its ASIN in extra.asins.

Other platforms

Questions about Amazon data? [email protected]